The Project

Trademarks and industrialization in Italy (1860s-1960s)
The PRIN 2022 project entitled Trademarking Made in Italy. Trademarks and industrialisation in Italy (1860s-1960s) involves the Universities of Brescia (Department of Economics and Management) and Parma (Department of Economics and Business), the University of Pisa (Department of Economics and Management) and Sapienza University of Rome (Department of Planning, Design and Architectural Technology). Using trademarks as the main historical source, the working group aims to provide new interpretative perspectives on the more general process of Italian economic development, with particular attention to the process of industrialisation and the relationship between businesses and markets. Studies conducted in other countries have shown that trademarks provide information of great interest to economic and business historians, which is useful for exploring many issues that are currently at the centre of scientific debate. In the century following political unification (1861), approximately 132,000 trademarks were registered. To these must be added over 33,000 foreign trademarks, for a total of over 165,000 records catalogued by the PRIN project, with approximately three million pieces of information in total. The registration applications are kept at the Central State Archives (Rome), which has digitised those submitted and approved between 1868 (the year the first trademark law of the newly formed Kingdom of Italy came into force) and 1965 (to date, the last year partially covered by digitisation). Adopting an approach focused on economic and business history, but also involving scholars from other disciplines, the project aims to enrich the debate on innovation by capturing the interest of a wide and not necessarily specialised audience.
OVERVIEW OF ITALIAN ECONOMIC DEVELOPMENT
Clothing and Accessories
Between the end of the 19th century and the economic boom, the clothing sector in Italy underwent significant evolution, transitioning from artisanal and local production to a modern and competitive industry. At the end of the 19th century, clothing was mainly made to measure by tailors and small workshops, with limited production linked to local needs. With the industrialisation of the early 20th century, the first textile factor...
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